Decorative coatings are of particular interest to Bodle for applications in the watch, luxury jewellery and mobile phone sectors. It is estimated that 1.2 billion watches, 1.5bn mobile phone and $100bn worth of designer jewelleries are sold every year worldwide. Each one of these items could benefit from a PVD coating that offers spectacular looking colours that can be mass-customized by customers at the factory or point of sale. Bodle can tap into an addressable market of several billions of dollars by offering a proprietary technology that can help established brands differentiate their products from anything available on the market today.
Bodle is already serving some of the largest brands in the world with paid projects exploring the use of its coatings into their future products.