Electronic shelf-edge labelling (eSEL) is changing the nature of retailing.
Store retailers currently spend vast sums managing paper price labels and in-store promotional literature. Digital shelf edge displays automate these pricing updates, ensuring alignment of prices across physical and online channels. They also enable roll-out of promotions in an instant. Whilst existing technology is starting to grow this market, the current display technologies that are most suitable for eSEL have restricted colour capability and other operational limitations.
SRD® technology can enable retailers to display information across a truly vivid colour range. Unconstrained by hard-wired mains power or excessive battery drain, SRD® technology can operate in no-energy mode, perfect for the very low power, paper-like display of information in the retail store environment.